THEORISTS
    Russell BIOGRAPHY  
  Q - Where do you see the Dow going before this bear market is over?

A - One thought has been on my mind, and I haven't written about it. The 1921-29 bull market started at a low of 63.90 in August of 1921. The great 1929-32 bear market ended in July of 1932 with the Dow at 41.22. Thus, the great bear market ended with the Dow below the level at which the preceding bull market started. And I wondered, what if this bear market ends with the Dow below the level at which the preceding bull market started? If you believe the bull market started in 1982, then you're talking about a bear market low below Dow 776. If you believe the bull market started in 1974, then you're talking about a Dow below 577. Unthinkable, yes, but in this business anything can happen. And nothing is unthinkable.

Q - I note that a number of analysts are now saying that October 9 was THE bottom for this bear market, and that the worst has been seen. Do you think that's true?

A - The most fundamental thesis of Dow Theory is values. George Schaefer, probably more than any other Dow Theorist, stressed values. A major problem of investors has been the fraudulent earnings that have been posted by so many corporations. The reason for this has a lot to do with options. Because so many executives' perks were tied to options, the various executives did whatever they could get away with - to boost earnings, which in turn would boost the price of their company's stock price. The whole process was disgraceful. But a new thesis has arrived. "Too big to prosecute." The fear is that if many of these companies are prosecuted on the basis of deceitful earnings, then there will be trouble in the form of additional lay-offs.


 

As is evident above, reading Richard Russell can be described as a contact sport. He readily admits he is too old to care about what others think of his writing and yet I believe he cares too much for his 12,000 plus subscribers to write anything other than exactly what he feels will help his followers traverse the world of investing. As its editor-publisher, Richard Russell began his Dow Theory Letters in 1958, and he has been espousing the virtues of "Dow Theory" ever since (never once having skipped a Letter). Russell's newsletter is the oldest service continuously written by one person in the business.

Born in 1924, Russell, a native New Yorker, was educated in the East at Rutgers and NYU. He flew as a combat bombardier during World War II. Now living and publishing his newsletter from the California coastline in La Jolla, Russell dates his exposure to Dow Theory all the way back to his days combing through stock market info at the New York Public Library in the mid-1940's. It was there that Russell happened upon the writings of prominent Dow theorist Robert Rhea. In a quote from a Barron's interview Russell admits "I was totally fascinated by what he {Rhea} wrote. The material really made a lot of sense to me. It was the first time I really got a feel for the market. I studied every word and sentence Rhea ever wrote until I couldn't see straight."

Russell gained his own prominence while writing a series of articles for Barron's during the late-'50s in which he insisted, during a deep stock market correction, that the market was still in a bull phase with a ways to go. He was right, and the bull, grudgingly, doubled over the next eight years, before toping in 1966. His Barron's articles on Dow Theory thrust him into the spotlight and he found his newly launched Dow Theory Letters began to grow in subscribers. His newsletter, published every three weeks, covers the US stock market, foreign markets, bonds, precious metals, commodities, and economics -But don't be surprised to find political comments or family notes mixed in with market commentary. If you are lucky or if you own his CD newsletter library, you will get anecdotes about his time serving our country during WWII.

Known for his strict adherence to Dow Theory, Russell scoffs at those who would pronounce Dow Theory as antiquated and obsolete. He is quick to point out that Dow Theory at its core is simply buying great values and selling those values when they have become overpriced. All other guidelines in the theory are secondary to value. So as the neophyte works to understand the theory he or she would be best to heed Russell's warning - Values are the main factor in any consideration of the rest of the Theory's guidelines.